Privacy

Data protection statement

We are delighted that you have visited our website and thank you for your interest. Protecting your privacy while you use our website is important to us. Please therefore take note of the following information about how we handle your data:

1) Basic information about the use of personal data

You may visit our website without giving any information about your person. Every time somebody visits our website, user data is transferred via their web browser and stored in what are known as server log files. Such data includes, for example, the date and time of access, the name of the site visited, the amount of data transferred and the requesting provider. This data cannot be linked to any specific individual and is used solely to ensure the problem-free operation of our website and to improve our offering.

Personal data is collected when you voluntarily disclose it to us, for example when fulfilling a contract or opening a customer account. Exactly which data is collected can be seen from the input forms used in each case. Your customer account can be deleted at any time. You can request deletion by notifying us using the contact details below. We store and use the data you provide to us for the execution of contracts. Once the contract is completely executed or your customer account has been deleted, we block your data while retaining it for the minimum retention periods required by tax and commercial law. Once these periods are over the data is deleted, unless you have expressly consented to the further use of your data or we have reserved the right to further legal use of your data, as explained below.

Personal data is collected when you make contact with us (for example using the contact form or by e-mail). The data that is collected through a contact form can be seen from the form itself. This data is used and stored exclusively for responding to your request and/or for contacting you and for the associated technical administration. Once your enquiry has been dealt with, your data is deleted, provided that you wish it to be deleted and deletion is not prevented by any statutory retention obligations.
Additionally, personal data is collected if you subscribe to our e-mail newsletter. This data is used by us for our own advertising purposes in the form of our e-mail newsletter, provided that you have given your express consent as follows:

‘Yes please, register me for this list.’

You may unsubscribe from the newsletter at any time, either using the link provided in the newsletter itself or by contacting us. Once you have successfully unsubscribed, your e-mail address will be deleted from our newsletter distribution system immediately.

For our own advertising purposes we reserve the right to store your first name and surname, your postal address and – where we have already obtained this information from you through our contractual relationship – your title, your academic qualification, your year of birth and your business, vocational or professional title in combined lists and to use this data for sending you information and offers of interest concerning our products by postal mail. You may revoke your consent to the storage and use of your data for these purposes by contacting us using the contact details below.

E-mail newsletters are sent out using the technical services of The Rocket Science Group, LLC d/b/a MailChimp, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA (http://www.mailchimp.com/), to whom we forward your data for the purposes of sending the newsletter. Please note that your data is normally sent to a server of MailChimp in the USA and stored there. To protect your data in the USA we have concluded a data processing contract with MailChimp based on the standard contractual clauses of the European Commission, which enables us to send your personal data to MailChimp. Should you wish, you may view the data processing contract at the following address: http://mailchimp.com/legal/forms/data-processing-agreement/. MailChimp is also certified under the US-EU Privacy Shield data protection agreement and is thus obliged to abide by EU data protection regulations. Details of the US-EU Privacy Shield are available here: https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG. You may revoke your consent to the storage and use of your data, with effect for the future, at any time; to do this, please contact us using the e-mail address shown in the Legal Information section.

 

2) Forwarding of personal data for order processing purposes

2.1 By way of execution of the contact between us, the personal data we have collected is passed to the transport company commissioned with delivery, to the extent that this is necessary for the delivery of the goods. For the purposes of processing payments, we pass your payment data to the credit institution commissioned with this task.

2.2 For payments via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – ‘Buy on Account’ via PayPal, we pass your payment data for the purposes of execution of the contract to PayPal (Europe) S.àr.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter ‘PayPal’). For the payment methods of credit card via PayPal, direct debit via PayPal or – if offered – ‘Buy on Account’ via PayPal, PayPal reserves the right to carry out a credit check. The result of the credit check is used by PayPal in conjunction with the statistical probability of default in order to decide whether to make the requested payment method available. Credit check results may include probability values, known as scores. Where scores are included in a credit check results, these are based on a scientifically recognised mathematical and statistical procedure. Various factors are included in the calculation of the score, including address data. For further data protection information and details of the credit reference agencies used, please consult PayPal's data protection statement: https://www.paypal.com/de/webapps/mpp/ua/privacy-full

 

3) Cookies

To improve your experience when visiting our website and to enable the use of certain functions, on certain pages we use what are known as cookies. These are small text files that are stored on your end device. Some of the cookies we use are deleted at the end of the browser session; that is, when you close your browser. These are known as session cookies. Other cookies remain on your end device and enable us or our partner companies to recognise your browser when your next visit (persistent or permanent cookies). You can set your browser to inform you whenever a cookie is set and to enable you to make individual decisions whether to accept cookies, accept them in specific cases, or generally to exclude them. If you refuse to accept cookies, the functionality of our website may be restricted.

 

4) Use of videos (e.g. YouTube, Vimeo)

This website uses the YouTube embedding function to display and replay videos from the YouTube provider. For this, an extended data protection mode is used in which, according to information given by the provider, user information is not stored until the video(s) is/are replayed. Once the replay of an embedded YouTube video begins, the provider YouTube deploys cookies to collect information about user behaviour. According to information from YouTube, the purposes of these include collecting video statistics, improving user-friendliness and preventing abusive behaviour. Irrespective of whether the embedded videos are replayed or not, whenever this website is opened a connection is made to the Google DoubleClick network, which may then initiate further data processing operations beyond our control.

For further information on YouTube's data protection policy, please consult their data protection statement at: https://www.google.de/intl/de/policies/privacy/

 

5) Use of Google AdSense

This website uses Google AdSense, a web advertising service of Google Inc. (‘Google’). Google AdSense uses what are known as ‘DoubleClick DART Cookies’ (‘cookies’), which are text files that are stored on your computer and allow your use of the website to be analysed. Additionally, to collect information Google AdSense also uses what are known as ‘web beacons’ (small invisible graphics) that enable simple actions such as user traffic on the website to be recorded, collected and evaluated. Information collected by the cookie and/or the web beacon about your use of this website (including your IP address) is normally sent to a server of Google in the USA and stored there.
Google uses the information thus collected to evaluate your user behaviour in regard to the AdSense advertising. The IP address sent by your browser in connection with Google AdSense is not combined with other data held by Google. In certain situations, information collected by Google may be passed to third parties, if this is required in law and/or where third parties process this data on behalf of Google. You may permanently disable cookies for advertising preferences via the appropriate setting in your browser software or by downloading and installing the browser plug-in available from the following link: http://www.google.com/settings/ads/plugin?hl=en

Please note that if you have disabled cookies, certain functions on this website may not work or their functionality may be restricted.

 

6) Use of Google AdWords conversion tracking

This website uses Google AdWords online advertising program, and in conjunction with this, conversion tracking. A conversion tracking cookie is set when a user clicks on an advertisement placed by Google. Cookies are small text files that are stored on your end device. These cookies lose their validity after 30 days and are not used for personal identification. If the user visits particular pages of this website and the cookie has not yet expired, Google and we can detect that the user clicked on the ad and was taken to this page. Each Google AdWords customer receives a different cookie. Cookies therefore cannot be tracked through the websites of AdWords customers. The information collected by the conversion cookies is used to create conversion statistics for AdWords customers who have opted for conversion tracking. These customers are informed of the total number of users who have clicked on the ad and have been taken to a page provided with a conversion tracking tag. They do not, however, receive any information that can be used to identify users personally. If you do not wish to take part in tracking, you can refuse consent to this use. The Google conversion tracking cookie is easily deactivated via the user settings of your web browser. From then on you will no longer be included in the conversion tracking statistics.

Further information on Google's data protection regulations can be seen here: http://www.google.de/policies/privacy/

 

7) Web analysis services

7.1 This website uses Google Analytics, a web analysis service of Google Inc. ('Google'). Google Analytics uses what are known as ‘cookies’, which are text files that are stored on your computer and allow your use of the website to be analysed. Information collected by the cookie about your use of this website is normally sent to a server of Google in the USA and stored there.

In the event that IP anonymization is activated on this website, however, your IP address will be truncated beforehand by Google within the member states of the European Union or in other contracting member states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address sent to a server of Google in the USA and truncated there. Google uses this information on behalf of the operator of this website to evaluate your use of the website, to create reports about website activity, and to provide additional services associated with the use of the website and the Internet for the website operator.

The IP address sent by your browser in connection with Google Analytics is not combined with other data held by Google. You can prevent the setting of cookies via the appropriate setting in your browser software; we would advise you, however, that in this case you may not be able to use all the functions of this website to their full extent. Additionally, you can disable the gathering and sending of the data generated by the cookie and linked to your use of the website (including your IP address) to Google and also the processing of this data by Google by downloading and installing the browser plug-in available here: http://tools.google.com/dlpage/gaoptout?hl=en

As an alternative to the browser plug-in, or in browsers on mobile devices, click on the following link to set an opt-out cookie that will prevent the gathering of data by Google Analytics within this website in future (note that this opt-out cookie functions only in this browser and only for this domain; to delete your cookies in this browser you must click this link again):

Deactivate Google Analytics

We would point out that this website uses Google Analytics with the ‘_anonymizeIp()’ extension and that IP addresses are therefore further processed only in their truncated forms, to exclude any possibility of identifying a person.

7.2 For statistical evaluation of visitor access, this offering uses the ‘clicky’ web analysis service operated by Roxr Software Ltd, 10883 SE Main Street, Milwaukee, Oregon 97222, USA. Clicky uses what are known as ‘cookies’; these are small text files that are stored locally in the buffer memory of the web browser of the website visitor. These cookies allow the web browser to be recognised on subsequent visits. Information collected by the cookie about your use of this website is stored on a server in the USA. The IP address is anonymized immediately after processing and before storage of the data. To prevent the collection and storage of your visitor data, with effect for the future, you can set your browser to inform you whenever a cookie is set and to enable you to make individual decisions whether to accept cookies, accept them in specific cases, or generally to exclude them. If you refuse to accept cookies, the functionality of our website may be restricted. Additional information on the collection and use of data by Roxr is available at http://clicky.com/terms.

 

8) Retargeting/ Remarketing/ Word-of-mouth advertising

This website uses retargeting technology of Google Inc. (‘Google’). This makes it possible to address visitors to our websites who have already shown an interest in our shop and our products with personalised advertising targeted to their interests. This overlay of advertising material takes place on the basis of a cookie-based analysis of previous user behaviour, but no personal data is stored. Where retargeting technology is used, a cookie is stored on your computer or mobile end device to capture anonymized data about your interests and thus to customise the advertising individually to the information stored. These cookies are small text files that are stored on your computer or mobile end device. They ensure that you receive advertising that has a high probability of matching your product and information interests. You may permanently disable cookies for advertising preferences by downloading and installing the browser plug-in available from the following link: https://www.google.com/settings/ads/onweb/

Further information and the data protection regulations concerning advertising and Google can be seen here:
http://www.google.com/policies/technologies/ads/

- If you have given us your express consent by clicking on a button provided for this purpose, we will use the Facebook pixel provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (‘Facebook’) within our Internet presence. This enables the behaviour of users to be traced after they have seen or clicked on a Facebook ad. This provides an evaluation of the effectiveness of Facebook advertising for statistical and market research purposes and may contribute to the optimisation of future advertising.

The data collected is anonymous to us and gives us no means of inferring the identity of the user. The data is nevertheless stored and processed by Facebook, and thus a connection is possible to the specific user profile; Facebook can then use the data for its own advertising purposes, in accordance with Facebook's data usage policy (https://www.facebook.com/about/privacy/). It can enable Facebook and its partners to place advertising both within and outside Facebook. For these purposes a cookie may also be stored on your computer.

Consent to the use of the Facebook pixel can be given only by users older than 13 years. If you are younger than 13, we would ask you to obtain permission from your parent or guardian. To prevent the use of cookies on your computer in general, you can set your web browser in such a way that no cookies can be stored on your computer in future and that any cookies already present are deleted. If you disable all cookies, however, certain functions may no longer work correctly on our websites. You can also disable the cookies of third-party providers such as Facebook on the following website of the Digital Advertising Alliance: http://www.aboutads.info/choices/

 

9) Google reCAPTCHA

We also use the reCAPTCHA function of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (‘Google’) on this website. The primary purpose of this function is to determine whether an input has been made by a natural person or was rather made fraudulently by means of electronic, automated processing. The service involves sending the IP address and in some cases other data required by Google for the reCAPTCHA service to Google. Further information about Google reCAPTCHA and also Google's data protection statement can be seen at: https://www.google.com/intl/de/policies/privacy/

 

10) Your rights and making contact

You have the right to obtain information free of charge about the data we hold about you and also the right to correct, block or delete this data. Should you have any further questions about the gathering, processing or use of your personal data, please contact us. The same applies should you wish to obtain information, block, delete or correct any of your personal data, or revoke consent previously given. You will find our contact address in the Legal Information section.

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